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Author: Phivos Papadopoulos, Head of Public Relations and Communications, Libertex
In the competitive and highly saturated online trading market, we believe that unless you put the customer first, you will simply “disappear”. This is especially true today, with the emergence of a new generation of retail traders and investors. Defined by their internet savvy and willingness to “shop around,” you have to work hard to give them something they can’t get anywhere else. At Libertex, we have developed an unrivaled combination of excellent service and an extensive instrument offering, as well as industry-leading trading conditions. It is part of our philosophy to offer our clients something more than just a trading experience – something that really resonates with the younger generation of ethical traders and investors who tend to be more discerning .
The Libertex evolution
The European branch of Libertex was created in 2012, emerging from the Libertex group, established in 1997. It goes without saying that it has drawn on the expertise of its parent group, underpinned by a commitment to innovation and customer-centric growth. The industry has changed a lot since Libertex Group was founded almost 30 years ago – and the group has certainly changed with it, undergoing constant evolution, expansion and improvement. Yet our main mission remains the same, which is to do everything we can to democratize financial markets. To offer some insight into our beginnings, Libertex Group began as a pioneering forex trading platform, making the markets accessible to those who were previously excluded. As the Internet grew and cross-border trading became more common, we quickly expanded our offering to include a wide variety of CFD underlying assets to meet growing demand.
Our main mission remains the same, namely to do everything possible to democratize the financial markets.
Another aspect that explains our confident expansion is that we adopted regulation very early, seeing it not as an obstacle but as an opportunity to differentiate ourselves. Our adoption of CySEC’s rigorous regulatory standards has significantly strengthened our business model, providing our customers with a level of trust that many competitors have struggled to achieve. There is no doubt about it: every member of the Libertex team is highly valued and plays a decisive role in the success of the company. But it cannot be denied that our management is one of our defining strengths. The consistency of the Libertex leadership team has been a key element in our ability to adapt under pressure, continuing to achieve ever greater heights. Take our CEO Michael Geiger, for example; we have been fortunate to call it a Libertex “member of the family” for almost 15 years. Geiger worked his way up from deputy CFO to CFO, before landing the role of executive vice president and, finally, CEO. Having served in the leadership role for nearly a decade since 2015, he has been able to build incrementally and skillfully oversee our rapid growth during this time. When Libertex Group Marketing Director Marios Chailis came into the fold in 2019, Geiger’s strategic vision was perfectly complemented. Chailis’ over 20 years of experience in strategic marketing and digital acquisition have helped realize Libertex’s ambitious plans to become a household name in e-commerce.
A refined product offering
The Libertex product offering has expanded considerably. Make no mistake: this growth is far from random; each new addition has been developed carefully and strategically. After many years of offering CFDs on single stocks, we saw an opportunity to expand into options, ETFs and indices, as well as cryptocurrencies, which are of interest to anyone looking for a more attractive investment alternative to savings. Always on the lookout for areas with growth potential, this is a class of retail traders that has boomed in the post-2008 low interest rate environment. Always attentive to the demands and desires of traders, Libertex has also added high-demand tickers – such as CFDs on Gamestop, Tesla and Activision Blizzard – to generate interest. Additionally, in recent years, Libertex has started offering real stock investments.
Beyond the instruments we offer through our own proprietary app, we also have brilliant integration with MT4 and MT5, as well as powerful news and educational information channels with a demo account that traders can use to train without risk. Once again, our customer-centric approach is evident at every step of the way. When developing our applications and platforms, usability has always been one of our main priorities, along with security and functionality. The response from our users and recognition from the industry as a whole indicate that we have achieved this goal. MT4 and MT5 are powerful trading platforms with a variety of analytical tools. Many seasoned traders have become accustomed to these two platforms, choosing them over the proprietary option, no matter how good it is. The difference between MT4 and MT5 is minimal at first glance. MT5 offers a number of additional analytical tools as well as a calendar view for news events, but it’s in the functionality where you’ll notice the distinction. With MT5’s more advanced code, you can run trading robots and even create your own advanced indicators and utility applications. Obviously, this feature set may be overkill for some retail investors, but we aim to cater to all traders.
Regardless of experience, we are confident that anyone who has tried the Libertex Trading App will not be surprised to learn that it has won numerous awards and continues to receive accolades from well-respected publications and awards committees. These include Ultimate Fintech and Forex Report – and of course World Finance and European CEO, among many other renowned authorities in the world of finance.
Navigate the market with confidence
As any experienced trader or investor will tell you, the key to prudent trading in the financial markets – whether volatile or relatively calm – is diversification, and we are very pleased to offer a multitude of assets under underlying CFDs to trade as well as real stocks to invest in. Making informed and informed decisions is also of great importance and that is why we also offer a multitude of analytical articles as well as educational materials on the importance of stop losses, take profits and general analysis of risks. As a CySEC regulated broker, we are also very upfront about the percentage of accounts lost, the importance of research and the realistic expectations new entrants should have.
The consistency of the Libertex leadership team has been a key element in our ability to adapt under pressure.
Elsewhere in the sector, it is a huge honor for us to be the official platinum partner of FC Bayern – a club with remarkable history and prestige. Seeing this partnership enter its third year is a source of great pride for everyone at Libertex. Having a lot in common, Libertex and FC Bayern are ambitious organizations with strong determination and perseverance. We are therefore convinced that this collaboration will continue to bring benefits to both parties. We are particularly excited about the increased airtime we are receiving on the LED billboards at the Allianz Arena, which has helped to significantly increase our brand visibility in Germany and around the world, especially given the international reach of FC Bayern and its participation in major European competitions. Additionally, we are delighted with the expanded use of the club’s media channels, VIP seating and the hospitality offered to our partners and staff.
CSR – the Libertex method
Corporate social responsibility is one of the most important topics in the business world today. As a progressive, forward-thinking company, we naturally place CSR and ESG at the top of our priority list. And while we of course reflect these qualities in our relationships with our clients and partners – in the form of industry-leading commission structures, enhanced risk warnings and advanced educational materials for traders and investors, for example – we We are also directly involved in charitable initiatives. Our main project, and one that is very close to our hearts, is the Hope for Children CRC Policy Center. The Cyprus-based organization promotes the rights of children, prioritizing their well-being and education, while preventing any form of violence against children.
Since joining forces with Hope for Children CRC Policy Center in 2022, we have organized a wide range of activities and initiatives, ranging from monetary donations, fundraising galas and car donations to support the daily operations of the organization. We even helped them renovate its accommodation facilities in Cyprus, allowing it to offer a home to children who really need it. The charity we chose is located close to our office, which means we can see the fruits of our labor and how we help every day. It’s a great feeling to know that we are actively contributing to a better future.