Global Finance spoke with Rafael Ernesto Barrientos Interiano, director of technology and digital transformation at Banco Cuscatlan, on innovations in banking services in Latin America and how Banco Cuscatlan uses technology to create a better customer experience.
Global finance: How have technology and innovation transformed banks into Latin America?
Rafael Ernesto Barrientos Interiano: Technology and innovation have broken down geographic barriers, reduces waiting times and offered more personalized and secure services. Banco Cuscatlan led this transformation by a deep digital overhaul, allowing access to digital products such as savings accounts, fixed -term deposits, overdraft facilities, personal loans, credit cards and debt consolidation.
This vision allowed the thousands of Salvadoran to manage their finances quickly and safely, aligning global industry trends. The emphasis on Banco Cuscatlan on technological improvement and customer service strengthens our vision to continue directing the transformation of digital banks in the region.
GF: Where do technology and innovation have the greatest impact? Where do you see the greatest opportunity for innovation?
Barrientos: Our digital ecosystem has transformed the relationship between people and banking services, helping us reach a wider scope and closer interaction with customers. We are considering a future where each client enjoys banking experience adapted to their habits and objectives. The greatest opportunity is the continuation of the development of personalized financial solutions using artificial intelligence, advanced analysis and process automation.
In addition, regional expansion is a key opportunity to reproduce and extend our successful digital models on new markets, soliding our leadership as a reference in financial innovation in the region.
GF: How do digital solutions transform how people banish Salvador?
Barrientos: Customers should not have to adapt to tedious financial processes; But rather, banks must use technology to provide innovative financial solutions adapted to the lifestyle of customers. These solutions change the way people interact with financial services. Customers can use their mobile phones to open accounts, request loans or overdraft, obtain and use credit cards and consolidate debt. This transformation has democratized access to banking products and improved the quality of life of thousands of salvadoran, which makes banks a simple, human and efficient experience.
GF: What distinguishes Banco Cuscatlan from its competitors? How does technology give you an advantage?
Barrientos: We have a client -centered approach, and actively listening to people’s needs, we provide solutions with real value. We can anticipate customer needs thanks to agile, complete and fully self -managed digital solutions. Banco Cuscatlan digitized its wallet, allowing a smooth, secure and friction experience. Technology gives us a competitive advantage and reduces operational costs, quickly set up services and personalized customer experience. This commitment to continuous improvement, combined with an internal digital processing culture, made the bank an agent of change in the financial sector of Salvador and the region.
GF: How did the bank use technology to overcome commercial challenges?
Barrientos: Banco Cuscatlan has exploited technology to overcome commercial challenges such as financial inclusion, the need to rationalize processes and increased demand for personalized services. Thanks to a complete digital transformation strategy, we have eliminated our dependence on physical infrastructure by offering digital financial products accessible from any device.
With this commitment to self-service, we can evolve operations, maintain the continuity of activities and adapt to the expectations of users. Technology was our ally in the optimization of resources, the expansion of our regional scope and the supply of excellence.