When a discrepancy of this nature occurs, bankers are motivated and evaluated more on the acquisition of customers, product innovation and digital commitment that we can see on the market. Interestingly, the results also revealed that artificial intelligence (AI) generates a measurable commercial value, with more banks seeing solid yields as initiatives mature.
Measurable value of AI
The emphasis on innovation is aligned with investments measurable in a measurement of AI and cloud capacities which accelerate digital transformation – and brings a positive change to the experiences of customers and employees. Our experience with the best banks shows that innovation prosperous when companies, IT, compliance and product teams collaborate. To achieve this, all managers must be familiar on the possibilities with AI, data analysis and the cloud. Even non -technical roles require clear advice on how these technologies intersect and have an impact on hyper personalized banking experiences and operations in the future.
Figure 1. Strategic priorities for APAC banks

Source: Infosys Bank Technology Index: Volume 5, Institute of Info Knowledge
AI now represents 9% of APAC technological budgets with an increasing impact. About 26% of APAC banks have indicated that AI generates the greatest commercial value in fraud detection. DBS for example uses AI for real -time transactions screening, detection of anomalies and analysis of behavioral models to detect fraud and unauthorized activities. In another example, Westpac uses a call assistant fueled by AI in real time to help their scam and fraud teams to detect signs of scam during live customer calls. The bank said it allowed Westpac customers more than 500 million Australian.
About 25% of banks cite customer service as the case where AI offers the highest value. The main banks are already carrying out these advantages: Anz Bank uses AI to help customers manage their finances more effectively through smarter information and improve data interactions. AI also has a significant potential to improve the productivity of banks with the possibility that generative AI can add between $ 200 billion and $ 340 billion in the sector, through productivity gains. Chatbots and virtual assistants fueled have rationalized interactions, allowing personalized and real -time customer engagement while optimizing operational costs.
In our work with customers, emphasis is often placed on the challenges of the fight against unique commercial opportunities. Composed with this, our small language model specific to the bank, Infosys Topaz Bankingslm, is designed to improve the functioning of financial institutions by offering precise and personalized AI capacities. Take advantage of the very advanced corporate AI capacities helps banks to innovate with confidence in a rapidly evolving digital landscape.
Figure 2. Functions where AI generates the largest commercial value for APAC banks
Navigation of data challenges, security and past compliance
However, the trip is underway: our research shows that almost half of AI initiatives remain in the early stages, hampered by data management challenges, regulatory complexities and the absence of good talent. This indicates a clear mandate for banks to strengthen data architectures and governance executives to unlock the full potential of AI.
Confidentiality and data security remain the main challenges to the adoption of AI and Cloud. Banks browse complex regulatory landscapes while ensuring solid data protection. Interestingly, more than half of the Apac banks consider their architecture of data practiced – but they are faced with most challenges in the implementation of AI in their data architecture. Security problems also dominate the migration decisions of the cloud. Solid governance, encryption and compliance executives are essential to manage the data of sensitive customers in complete safety.
The recruitment of technological talents remains an important obstacle for many banks in the region. Many banks are investing in reskulling initiatives and governments also play a key role in filling the talented gap. For example, the Australian government is developing a national plan on AI capabilities focused on research stimulation, talent development, the use of ethical AIA and collaboration with industry and the university world.
In an environment where talent is the most precious asset, agentic AI is crucial to increase the capacities of employees, support continuous learning and fuel smarter, faster and more personalized banking experiences for customers. Our launch of the AIC Infosys Foundry represents a significant front step in the way companies can adopt in a responsible and efficient manner of large -scale AI agents. This platform offers a practical and ethical framework to integrate the AI of the company. By implementing an automation solution for multi-agent invoices within our financial team, we have increased productivity by more than 50%, while achieving significant cost savings and improving overall operational efficiency. This type of Practical Application of AI helps us to work more intelligently and to provide better results.
Transformation led by AI: a path to reshape banking services
This year presents important opportunities for banks in the APAC region with high growth. Those who have clear transformation strategies led by AI can create better capacities, which leads to an improvement in operational efficiency and better customer experiences. While banks continue to test agency AI, they will see its advantages in improving customer experiences through personalized recommendations, transparent integration and proactive support on all channels. This will help attract and retain customers while maintaining a solid position on the market. Although the challenges concerning data confidentiality, security and regulatory compliance remain, banks that carefully balance investments in digital tools with effective risk management will be well placed to sail in the evolving landscape.

Andrew Groth
Executive Vice -President, Head of Industry – Financial Services, Head of the Region – Asia -Pacific | Infosys
About the author
Andrew is the head of the Asiapac Infosys region and is one of the world executive of financial services. Having lived and worked through Europe, Asia-Pacific and the United States, Andrew has a rich strategic experience with many larger organizations in the world-including major financial institutions. Andrew is a main partner of Australian and New Zealand Institute of Insurance and Finance, a graduate of the Australian Institute of Company Directors and holds a MBA of Australian Graduate School of Management. Andrew also represents infosys at the Australian Affairs Council and participates in the BCA Future Growth Industry Committee.
