Kardashian brands are facing millions of losses due to false subscribers.
In a world where authenticity stimulates income, even the most influential names in Hollywood are not immune to the consequences of false subscribers. A recent audit has raised serious questions about the Kardashian-Jenner Empire, suggesting that their vast influence on social networks may not be as legitimate as it seems.
According to a report by the influencer marketing agency Socially powerful and analysis platform ModashSeveral brands affiliated to the Kardashian-Jenner family have disturbing disturbing rates of false Instagram followers. The results reveal that the fashion brand of Khloé Kardashian, Good American, suffers from the highest percentage of false subscribers at 43.8%, followed closely by Kylie Cosmetics at 40.8%, and Skkn of Kim Kardashian by Kim at 36.2%. In total, the analysis estimates that more than 100 million followers through the accounts linked to Kardashian can be inauthentic. Although the purchase of false subscribers is not illegal, the impact on family brands could be prejudicial in the long term.
False subscribers undermines the value of influence marketing, which depends strongly on the number of followers and the commitment measures. If an important part of these subscribers is inactive robots or accounts, Kardashian brands could deceive investors, marketing partners and the public on their real influence and their scope. Consequently, the family risks losing their credibility and losing partnerships and future sponsorships.
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Forbes previously estimated that Kim Kardashian earns between $ 500,000 and $ 1 million per sponsored Instagram post, while Kylie Jenner’s declared profits from positions and product courses exceeded $ 1.2 million. But if the engagement rates are artificially low due to a large part of the false subscribers, these figures may no longer represent the real yields of partner brands. The financial consequences of these swollen figures could be serious, especially if the Kardashian-Jenner family cannot deliver the planned commitments promised by their inflated number of followers.
The situation also includes a risk of reputation. While public enterprises and investors attach growing importance to the transparency and authenticity of data, any proof that Kardashian brands have inflated their digital influence could invite an in -depth examination. This could lead to contractual renegotiations or even regulatory sanctions, because the Federal Trade Commission (FTC) updated the directives in 2023 which penalize misleading advertising and false complaints made by influencers.
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This scandal has not been the first time that the Kardashian-Jenner business empire has faced criticism. Kim Kardashian paid a fine of 1.26 million dollars at the SEC in 2022 for having omitted to disclose a promotion of the paid cryptocurrency, and Kylie Jenner faced a backlash to have allegedly inflated with income figures related to her Coty Inc. 2019 agreement. These controversies have already brought some to question ethics and legitimacy of the business model and legitimacy Kardashian, and this new problem of false follower only approves doubts.
Now, with the influence economy in the face of increasing regulation, questions on false subscribers put pressure on the Kardashian-Jenner family to prove the true value of their brands. If their digital scope is exposed as overestimated, the future of their commercial companies, their brand offers and partnerships on social networks could be in danger.
Final reflections
For years, the Kardashian-Jenners have built their empire by inpashing the loyalty and worship of their massive fans base, taking advantage of their personal life to ratify the profits. But now, with growing evidence that a large part of their digital influence is built on the number of swollen followers, it is clear that their success is more based on manipulation than real talent or merit.
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Their brand has never been a matter of substance, but rather to create a facade for sale. Without the blind support of their fans, the Kardashian-Jenners have little reason to remain famous beyond their staged reality and their manufactured character.